The Olafsen Ethics Symposium
Is an event held up at UND every year with the intention of demonstrating ethics in business. It was my job to put together a promotional poster for the event and the only specifications I had were to get across the speakers name, and key event info (date, purpose, relevance).
The business administration turned me loose after that and what I decided was the most key information was what this speaker had done. Creating 1.6 million glasses just to help people out catches your attention and gives the reader an idea of what the presentation is going to be about.
I made the whole thing pop by using high contrast colors, a sharp font, and a clear hierarchy of information.