Knowing people are invited is the major function
But if that were the only function, then why not 12 point Times New Roman? The other purpose this invitation serves is to give an idea of what Sage is all about– why you would want to meet them at this booth.
The reason is glass. Sage creates an incredibly striking and energy efficient glass that you can control the tint on with the flick of a switch– pretty neat, eh? The invitation works to clue the reader in as to whether they should talk to Sage based on how relevant the product is to them.
If the products are up their alley, they read below for the specifics.